Our Story


Thank you for taking the time to read about us. We, (Katherine and Aimee) have been friends for nearly 15 years and are mums to four busy little kids. Our story evolved from a passion for finding healthy, nutritious, family friendly foods that were locally sourced and delicious. And at the same time shopping consciously with minimal waste, packaging and most importantly plastic free. Pre children we would love spending time at local farmers markets and bulk food stores where we could find all this with ease. Fast forward 5 years and 4 children later and suddenly we didn't have as much time to source these products ourselves. So naturally we turned to online food shopping for the convenience. However we found ourselves uncomfortable with the waste generated with online grocery shopping. And so our mission became to provide wholesome, QUALITY FOODS provided in ENVIRONMENTALLY CONSCIOUS packaging that was CONVENIENT.

We hope to encourage others to consider the environmental impact of their shopping and most importantly to show our children that we can make change, even just one small step at a time.

We hope you enjoy the convenience of the our online shopping experience as well as our delicious family friendly recipes.

Please feel free to reach out if you have any questions/feedback as we embark on our online wholefoods, low waste journey. We would love to hear from you. 

Thank you.

Kat + Aims